About INNOVE, Inc
INNOVÉ BEAUTY & WELLNESS is a family of synergistic brands united by a shared commitment to innovation, wellness, and personal aesthetics—designed to inspire con?dence and beauty for all ages, genders, and body types.
FORMERLY SUNLESS INC., now proudly operates as INNOVÉ Beauty & Wellness. Our mission is to rede?ne the industry by seamlessly fusing beauty, science, and technology. We are committed to delivering groundbreaking, high-end skincare products and services that set new standards in innovation and elegance.
The name INNOVÉ embodies our ethos of beauty made smarter and science made beautiful, while ‘BEAUTY & WELLNESS’ unites our diverse offerings under a shared vision. Empowered by our skincare products and beauty tech brands, we deliver a strong, sleek, and adaptable identity that supports our diverse brand architecture. This thoughtful rebrand demonstrates how INNOVÉ BEAUTY & WELLNESS is poised to continue to be the leader in full-body skincare and spray solutions with known brands, Mystic, Norvell®, VersaSpa®, and WELLFIT™ as well as lead the future of beauty tech.
Powering over 18 million spray treatments each year across a global network of 7,000+ salons, spas, fitness clubs, and beauty professionals, INNOVÉ Beauty & Wellness is redefining the future of skincare and technology. With industry-leading tanning equipment, spray booths, VersaSpa and Unity, INNOVÉ Beauty & Wellness continues to shape the next generation of beauty experiences.
To learn more, call 1-877-668-8826
Founded in 2000, the company is backed by Castle Harlan and Branford Castle and proudly headquartered in Macedonia, Ohio.
